Max Robotics — Global Service Robot Directory + US Certification

About

Morgan Goetz is a researcher at the intersection of human-computer interaction, disability studies, and service technology design. Her work critically examines how emerging technologies—particularly self-service systems, robotics, and artificial intelligence—can either enable or exclude persons with disabilities. In her most cited study, "Challenges Faced by Persons with Disabilities Using Self-Service Technologies" (2021, 5 citations), Goetz identifies systemic barriers in current SST interfaces and argues that universal access must be built into the design process from inception, not retrofitted later. She envisions a future where intuitive features and robotic delivery systems create truly inclusive consumer experiences. While early in her career, Goetz’s research is gaining traction for its practical, forward-looking approach to accessibility. Her work challenges technologists to move beyond compliance and toward genuine equity, making her a rising voice in accessible technology design.