Lucheng Wang
Papers
1
Total Citations
8
H-Index
1
About
Lucheng Wang is a rising scholar in consumer behavior and health risk perception, with a focused research agenda at the intersection of public health, technology, and hospitality. Wang’s most-cited work, “Masks, gloves, or robots? Factors influencing consumers’ health risk perceptions and behavioral intentions of in-restaurant dining” (2024), has already garnered 8 citations, signaling its timely impact. This paper explores how consumers weigh safety measures—from personal protective equipment to robotic service—when deciding to dine in, offering critical insights for restaurant operators navigating post-pandemic recovery. By dissecting the psychological drivers behind risk assessment and behavioral intention, Wang contributes to a deeper understanding of how technology adoption (e.g., service robots) can mitigate perceived threats in high-contact service environments. The work bridges consumer psychology, health communication, and hospitality management, providing actionable frameworks for industry resilience. Wang’s research is particularly valuable for students and practitioners studying the evolving dynamics of trust, safety, and innovation in consumer-facing sectors. With a growing citation trajectory, Lucheng Wang is establishing a reputation for rigorous, applied research that addresses real-world challenges in public health and service design.
Research Focus
Key Achievements
Top Papers
- 1