Yiran Liu
Papers
2
Total Citations
107
H-Index
2
About
Yiran Liu is a rising scholar in hospitality and service technology, whose research focuses on the intersection of consumer behavior, robotics, and risk perception in restaurant operations. Her work critically examines how emerging technologies—particularly food delivery robots—reshape service expectations and performance gaps in off-premise dining contexts. In her highly cited 2021 study (99 citations), Liu provided one of the first empirical comparisons of robot versus human service in off-premise settings, revealing key discrepancies between consumer expectations and actual service delivery. This foundational work has become essential reading for researchers exploring automation in hospitality. More recently, Liu has investigated how health risk perceptions—amplified by factors like mask and glove use—influence diners’ behavioral intentions during in-restaurant dining, with her 2024 study contributing timely insights to post-pandemic service design. Her research is characterized by a practical, consumer-centric approach that bridges technology adoption and public health concerns. As the hospitality industry increasingly integrates robotics and contactless solutions, Liu’s work offers critical guidance for operators and policymakers seeking to balance efficiency, safety, and customer satisfaction.
Research Focus
Key Achievements
Top Papers
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