Papers
3
Total Citations
133
H-Index
3
About
EunSol Her is a pioneering researcher at the intersection of hospitality, technology, and consumer behavior, with a primary focus on the adoption and impact of service robots in the restaurant industry. Her major contributions lie in critically analyzing consumer expectations and performance gaps between human and robotic service, particularly in off-premise dining contexts. Her most cited work, "Robot vs human: expectations, performances and gaps in off-premise restaurant service modes" (2021, 99 citations), established a foundational framework for understanding how diners perceive robot-delivered food versus traditional human service. She further advanced this field by exploring how consumers’ innovativeness influences their willingness to pay more for coproduced services with robots versus humans, revealing crucial design implications for service processes. Her recent work (2024) extends into health risk perceptions during the pandemic, comparing consumer responses to masks, gloves, and robots. With a growing citation impact and a clear trajectory from foundational theory to applied behavioral insights, Her is shaping how the hospitality industry integrates automation while maintaining customer satisfaction.
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