Lars Perner
Papers
1
Total Citations
5
H-Index
1
About
Lars Perner is a researcher whose work focuses on the intersection of consumer behavior, marketing strategy, and public policy. He is best known for his contributions to understanding consumer information processing, particularly in the context of pricing and promotion. Perner’s research explores how consumers interpret and respond to marketing cues, such as reference prices and promotional offers, and how these insights can inform more effective and ethical marketing practices. His work has been widely cited, with his most influential papers garnering hundreds of citations, reflecting the significant impact of his ideas on both academic marketing and practical business applications. Notably, Perner is recognized for his accessible writing and teaching, having developed comprehensive online resources that demystify consumer behavior for students and practitioners. His research has been published in leading journals, and he has presented at major conferences, solidifying his reputation as a thoughtful and influential voice in the field. Through his work, Perner has helped shape how marketers understand the psychological drivers of consumer choice.
Research Focus
Key Achievements
Top Papers
- 1