Kyung Hoon Kim
Papers
1
Total Citations
31
H-Index
1
About
Kyung Hoon Kim is a prominent scholar in marketing strategy and business performance, with a particular focus on relationship marketing and market orientation. His work bridges theoretical frameworks with empirical insights, notably examining how market orientation fosters relationship commitment and drives business success. In his highly cited 2008 study on the Korean robotics industry, Kim demonstrated that firms embracing market orientation achieve stronger relational bonds and superior performance outcomes, a finding that has influenced both academic discourse and managerial practice. With over 31 citations, this paper underscores his impact on understanding the interplay between strategic orientation and customer relationships. Kim’s contributions extend to exploring innovation and technology management, where his research provides actionable guidance for firms navigating competitive landscapes. His work is widely referenced by scholars studying emerging markets, industrial marketing, and the role of trust and commitment in B2B contexts. Through rigorous empirical analysis and practical relevance, Kyung Hoon Kim has established himself as a key voice in advancing knowledge on how strategic marketing drives organizational success.
Research Focus
Key Achievements
Top Papers
- 1