Eunju Ko
Papers
1
Total Citations
31
H-Index
1
About
Eunju Ko is a distinguished scholar in the fields of marketing strategy, relationship marketing, and industrial market performance, with a particular focus on emerging technology sectors. Her most-cited work, "Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry" (2008, 31 citations), provides a seminal empirical analysis of how market orientation drives both relational commitment and firm performance in high-tech B2B contexts. By examining the Korean robotics industry, Ko demonstrated that market-oriented firms not only achieve stronger business outcomes but also cultivate deeper, more enduring partnerships—a finding that has influenced subsequent research on strategic marketing in technology-driven markets. Her work bridges the gap between theoretical marketing frameworks and practical industrial applications, offering actionable insights for managers navigating competitive, innovation-intensive environments. Ko’s research continues to inform studies on relationship marketing, industrial branding, and the strategic role of market orientation in emerging economies, making her a key voice in understanding how firms can leverage customer and competitor intelligence to sustain competitive advantage.
Research Focus
Key Achievements
Top Papers
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