Charles R. Taylor
Papers
1
Total Citations
31
H-Index
1
About
Charles R. Taylor is a leading scholar in marketing, with a primary focus on market orientation, relationship marketing, and business performance in technology-driven industries. His influential research, particularly in the context of the Korean robotics sector, has demonstrated how a strong market orientation fosters deeper relationship commitment and drives superior business outcomes. His most-cited paper, "Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry" (2008, 31 citations), provides critical empirical evidence linking strategic marketing practices to tangible performance gains. Taylor’s work bridges the gap between theoretical marketing frameworks and real-world applications, offering actionable insights for firms in competitive, high-tech environments. His contributions have been widely recognized, shaping how scholars and practitioners understand the interplay between customer-focused strategies and long-term business success.
Research Focus
Key Achievements
Top Papers
- 1