Eugene Cheng‐Xi Aw
Papers
6
Total Citations
405
H-Index
5
About
Eugene Cheng-Xi Aw is a prolific researcher whose work sits at the dynamic intersection of consumer behavior, service robotics, and emerging technologies. With a primary focus on how consumers perceive, adopt, and interact with artificial intelligence-driven service technologies, Aw has made significant contributions to understanding the psychological and situational factors shaping technology acceptance in hospitality, financial services, and beyond. His most cited work, "Unveiling the complexity of consumers' intention to use service robots" (2021, 192 citations), employs innovative fuzzy-set qualitative comparative analysis to decode the multifaceted drivers behind robotic service adoption. Complementing this, his research on robotic restaurants during the COVID-19 pandemic (124 citations) demonstrated how global crises can accelerate consumer openness to automation, revealing nuanced shifts in safety perceptions and value assessments. Further studies exploring willingness to pay premiums for robotic dining and brand love in hotel robotics underscore his ability to bridge theoretical frameworks with real-world industry implications. More recently, Aw has expanded his lens toward financial technology, examining robo-advisor trust dynamics and AI chatbot effectiveness in human-centric services. Collectively accumulating over 400 citations, his body of work offers invaluable guidance for both practitioners deploying service robots and scholars mapping the evolving human-technology frontier.
Research Focus
Key Achievements
Top Papers
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- 4Unlocking my heart: Fostering hotel brand love with service robots27 citations · 2023
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