Meijuan Wu

Papers

Total Citations

H-Index

About

Dr. Meijuan Wu is a pioneering researcher at the intersection of service technology, consumer psychology, and hospitality management. Her work explores how emerging technologies, particularly service robots, reshape emotional connections between brands and consumers. In her highly influential paper "Unlocking my heart: Fostering hotel brand love with service robots" (2023), Dr. Wu demonstrates that robotic interactions can cultivate deep, affective bonds—what she terms "brand love"—in hospitality settings. This study, already garnering 27 citations within its first year, challenges conventional assumptions about impersonal automation and provides actionable insights for hoteliers seeking to humanize technology. Dr. Wu’s broader research portfolio examines trust, engagement, and loyalty in technology-mediated service encounters, positioning her as a leading voice in the growing field of human-robot interaction in tourism. Her work not only advances academic theory but also offers practical frameworks for designing emotionally intelligent service robots. With her innovative approach to blending technological efficiency with emotional resonance, Dr. Wu is shaping the future of customer experience in an increasingly automated world.