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Unlocking my heart: Fostering hotel brand love with service robots

Meijuan Wu, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Keng‐Boon Ooi

Year
2023
Citations
27

Keywords

TourismService (business)RobotKey (lock)MarketingBusinessStructural equation modelingAnimacyAdvertisingComputer science

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