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Unlocking my heart: Fostering hotel brand love with service robots

Meijuan Wu, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Keng‐Boon Ooi

发表年份
2023
引用次数
27

关键词

TourismService (business)RobotKey (lock)MarketingBusinessStructural equation modelingAnimacyAdvertisingComputer science

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