Cheng-Feng Cheng
Papers
1
Total Citations
7
H-Index
1
About
Cheng-Feng Cheng is a rising scholar in service marketing and human-robot interaction, whose work explores the dual-edged nature of word-of-mouth (WOM) in the context of service robots. His research bridges consumer psychology and employee perspectives, examining how WOM can act as both a positive driver and a potential challenge for service robot adoption. In his most-cited paper, "Angel or devil? Revisiting antecedents and consequences of WOM toward service robots based on perspectives of consumer and employee" (2024, 7 citations), Cheng provides a nuanced framework that redefines traditional WOM dynamics in automated service environments. This work highlights his ability to synthesize complex behavioral insights, offering practical implications for businesses integrating AI-driven assistants. While early in his career, Cheng’s focus on the interplay between human emotions and technological trust positions him as a key voice in understanding the social acceptance of robots. His findings are particularly relevant for researchers studying service innovation, customer experience, and the ethical dimensions of automation. As his citation count grows, Cheng’s contributions are poised to shape future debates on how consumers and employees navigate the evolving landscape of intelligent service systems.
Research Focus
Key Achievements
Top Papers
- 1