David De Cremer
Papers
5
Total Citations
638
H-Index
4
About
David De Cremer is a prominent organizational behavior and management scholar whose research sits at the intersection of technology, artificial intelligence, and human psychology in the workplace. Best known for his pioneering investigations into how people perceive and interact with robots and AI systems, De Cremer has fundamentally shaped our understanding of human-robot collaboration in organizational settings. His highly cited work on service robots—garnering over 314 citations—demonstrates that customers are more forgiving of robotic errors when robots are perceived to have feelings, drawing on anthropomorphism theory to yield actionable insights for businesses deploying automated frontline services. His subsequent research exploring how conscientious employees adapt when paired with intelligent machines (290 citations) challenged longstanding assumptions about personality and performance, revealing important nuances in human-AI complementarity. De Cremer has also examined the psychological costs of robot adoption during the COVID-19 pandemic, finding that increased robot usage can erode employees' workplace passion. More recently, he has critically interrogated "technosolutionism"—the belief that technology can uniquely resolve societal problems—and explored the role of soft skills in robot leadership contexts. Through rigorous field and experimental methodologies, De Cremer's body of work offers essential guidance for organizations navigating an increasingly automated future.
Research Focus
Key Achievements
Top Papers
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- 5The Funny Thing About Robot Leadership4 citations · 2020