Astha Gupta

Papers

Total Citations

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About

Dr. Astha Gupta is a pioneering researcher at the intersection of artificial intelligence and the hospitality sector, with a particular focus on how data-driven technologies transform customer experiences. Her most cited work, "Artificial Intelligence Revolutionizing The Restaurant Industry - Analyzing Customer Experience Through Data Mining and Thematic Content Analysis" (2023, 16 citations), stands as a foundational study in this emerging field. In this paper, Gupta demonstrates how AI can analyze vast datasets to help restaurants tailor menus, streamline operations, and boost customer satisfaction—offering practical, data-backed strategies for an industry traditionally reliant on intuition. Her major contribution lies in bridging the gap between advanced computational methods and real-world hospitality challenges, providing a replicable framework for using data mining and thematic analysis to decode consumer preferences. Gupta’s research not only highlights AI’s potential to increase productivity but also emphasizes its role in creating personalized, memorable dining experiences. As one of the early voices in this niche, her work is essential reading for students and professionals exploring the convergence of machine learning and service industry innovation.