Zunaina Asghar

Papers

Total Citations

141

H-Index

About

Dr. Zunaina Asghar is a leading scholar at the intersection of artificial intelligence, robotics, and service management, with a particular focus on the hospitality sector. Her most influential work, "Application of AI and robotics in hospitality sector: A resource gain and resource loss perspective" (2021), has garnered 141 citations, establishing her as a key voice in understanding how technology transforms service work. In this seminal paper, Dr. Asghar introduces a novel theoretical framework that examines both the empowering and draining effects of AI and robotics on hospitality employees, moving beyond simplistic narratives of job displacement. By applying conservation of resources theory, she reveals how these technologies can simultaneously provide cognitive relief and create new forms of emotional and psychological strain. This balanced, human-centric perspective has shaped subsequent research on technology adoption in service industries. Dr. Asghar’s work is essential reading for students and researchers exploring the real-world implications of automation, offering a nuanced view that prioritizes employee well-being alongside operational efficiency.