Max Robotics — Global Service Robot Directory + US Certification

About

Xiaoyun Han is a leading researcher at the intersection of human-robot interaction and hospitality management, whose work is fundamentally reshaping how the industry understands and implements service automation. Her primary research areas focus on tourist-robot interaction, customer engagement, and co-creation value in technology-mediated service environments. Han’s major contributions include developing and validating the first comprehensive scale for measuring hotel guest-robot interaction experiences, a methodological breakthrough that has become foundational for subsequent studies in the field. Through a series of mixed-method investigations, she has demonstrated that effective tourist-robot interaction is not merely a technological challenge but a critical driver of customer engagement and value co-creation. Her most cited work, “The Impact of Tourist–Robot Interaction on Tourist Engagement in the Hospitality Industry” (47 citations), established the theoretical framework for understanding service robot performance in tourism contexts. With over 115 total citations across her key publications, Han’s research provides essential guidance for hospitality practitioners seeking to optimize service robot adoption while maintaining meaningful customer relationships. Her work continues to influence both academic discourse and practical implementation strategies in the rapidly evolving field of hospitality technology.