Wing Yin Tsang
Papers
2
Total Citations
130
H-Index
2
About
Wing Yin Tsang is a leading researcher at the intersection of hospitality management and technology adoption, with a particular focus on how artificial intelligence, robotics, and service automation shape guest experiences. Her work consistently explores the critical factors influencing tourists’ perceptions and behaviors toward hotel technologies. In her highly cited 2020 study (99 citations), Tsang demonstrated that past experience and education level interact to significantly affect how travelers perceive the usefulness of hotel technology, offering nuanced insights for personalized service design. Her 2022 research (31 citations) further investigates how different demographic groups in Hong Kong prefer in-room technology amenities, linking these preferences directly to guest satisfaction and behavioral intention. By bridging theoretical models with practical applications, Tsang’s contributions help hoteliers strategically implement technology to enhance customer loyalty. Her work is essential reading for students and practitioners seeking to understand the human dimensions of hospitality automation, revealing that successful technology adoption depends as much on user characteristics as on the technology itself.
Research Focus
Key Achievements
Top Papers
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