Pimtong Tavitiyaman

Papers

Total Citations

130

H-Index

About

Pimtong Tavitiyaman is a leading scholar in hospitality and tourism management, with a focused expertise in technology adoption, guest behavior, and service innovation. Her research critically examines how emerging technologies—such as artificial intelligence, robotics, and service automation—reshape guest experiences and operational strategies in the hotel industry. In her highly cited 2020 study (99 citations), she revealed how past experience and education level interact to influence tourists’ perceptions of hotel technology, offering vital insights for personalized service design. Her 2022 work (31 citations) further explored how demographic differences affect preferences for in-room technology amenities, linking these preferences directly to guest satisfaction and behavioral intentions in Hong Kong. Tavitiyaman’s contributions are instrumental for practitioners seeking to implement technology that enhances customer loyalty and for academics studying the human-technology interface in hospitality. Her work consistently bridges theoretical frameworks with practical applications, making her a key voice in understanding how digital transformation can be effectively integrated into service environments to meet diverse guest needs.