Tammar B. Zilber

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About

Tammar B. Zilber is a leading organizational scholar whose work bridges institutional theory, qualitative methods, and the sociology of organizations. Her research centers on how meaning is constructed within and across organizations, particularly through the lenses of institutional work, storytelling, and field-level dynamics. Zilber is widely recognized for advancing interpretive and ethnographic approaches to studying institutions, showing how actors use narratives and rituals to maintain or challenge organizational orders. Her contributions have shaped understanding of institutional maintenance, change, and the micro-foundations of institutions. With thousands of citations across her body of work, Zilber’s influence is evident in top-tier journals such as *Academy of Management Journal*, *Organization Science*, and *Organization Studies*. She has also made notable contributions to the study of high-tech and cultural industries, including the Israeli high-tech sector. Her recent work on generative artificial intelligence in business and management (2024) continues her tradition of applying theory-driven perspectives to emerging phenomena. Zilber is a professor at the Hebrew University of Jerusalem and a past chair of the Organization and Management Theory Division of the Academy of Management, underscoring her leadership in the field.