Sylvaine Castellano

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About

Sylvaine Castellano is a leading scholar in innovation management and digital transformation, with a particular focus on the adoption and diffusion of emerging technologies in healthcare. Her research explores the complex interplay between technological innovation, organizational behavior, and market dynamics, especially in the context of social robots and e-health. In her most-cited work, "The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – Insights from healthcare professionals" (2021, 30 citations), Castellano investigates how healthcare professionals navigate the categorical ambiguity surrounding social robots, shedding light on the barriers and enablers of their integration into clinical settings. This study is pivotal for understanding the socio-technical challenges that hinder or accelerate the uptake of robotic technologies in healthcare. Castellano’s contributions have significant implications for practitioners and policymakers seeking to design effective strategies for technology adoption. Her work is widely recognized for bridging theoretical frameworks with real-world insights, making her a key voice in the fields of innovation studies and digital health.