EM Normandie Business School

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Research Focus

Key Achievements

Top Papers

1. 1
   Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives

   65 citations · 2022
2. 2
   Nexus between green technology innovation and climate policy uncertainty: Unleashing the role of artificial intelligence in an emerging economy

   53 citations · 2024
3. 3
   The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context

   34 citations · 2023
4. 4
   The adoption, diffusion & categorical ambiguity trifecta of social robots in e-health – Insights from healthcare professionals

   30 citations · 2021
5. 5
   SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm

   29 citations · 2023
6. 6
   Are social media robot influencers credible? A cross-continental analysis in a fashion context

   18 citations · 2024
7. 7
   A comparative study on perceived experiential value and behavioral intentions in robot-enhanced restaurants: examining cultural and gender differences

   4 citations · 2024
8. 8
   Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances

   3 citations · 2023

Faculty & Researchers

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