Nur Kareelawati Abd Karim
Papers
2
Total Citations
6
H-Index
2
About
Nur Kareelawati Abd Karim is a researcher at the intersection of media production, technology adoption, and workplace well-being. Her work critically examines how the Fourth Industrial Revolution (4IR) reshapes the television and film industry, focusing on two key areas: the humanisation of work and the integration of robotics. In her 2019 study, she investigates the emotional labour of production workers in Islam-based television, questioning whether religious media can offer a more humanised workplace amid technological upheaval. Her 2021 research shifts to the technological side, exploring why the TV and film industry lags in adopting robotics—specifically IoT-enabled robotic camera dollies—and proposes treating these machines as social robots to improve their integration. Though early in her career, each of her most-cited papers has garnered 3 citations, signalling growing interest in her unique synthesis of media studies, emotional sociology, and human-robot interaction. By bridging the gap between worker welfare and technological innovation, Karim offers a holistic perspective on the future of media production, making her a rising voice in conversations about sustainable, human-centred automation in creative industries.
Research Focus
Key Achievements
Top Papers
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- 2