Milena Viassone
Papers
1
Total Citations
64
H-Index
1
About
Milena Viassone is a leading scholar in consumer behavior and retail innovation, with a particular focus on the intersection of technology and aging populations. Her research primarily explores how digital and in-store technologies can enhance shopping experiences for older consumers, addressing critical issues of accessibility, autonomy, and social inclusion. In her highly cited 2022 paper, “Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping” (64 citations), Viassone provides groundbreaking insights into how interactive displays, self-service tills, and service robots can help seniors overcome physical, cognitive, and social barriers in retail environments. This work has become a cornerstone for both academic research and practical retail design, influencing how companies approach age-friendly innovation. Her contributions extend beyond theoretical frameworks, offering actionable strategies for creating more inclusive commercial spaces. By centering the often-overlooked needs of older adults, Viassone has established herself as a pivotal voice in the movement toward equitable, technology-enhanced retail, making her research essential reading for students and practitioners in marketing, gerontology, and human-computer interaction.
Research Focus
Key Achievements
Top Papers
- 1