Max Robotics — Global Service Robot Directory + US Certification

About

Dr. Eleonora Pantano is a leading scholar at the intersection of artificial intelligence, consumer psychology, and retail technology. Her research primarily investigates how AI systems and service robots shape consumer emotions and experiences, with a particular focus on inclusivity and human-robot interaction. Her most cited work, "I, Robot, You, Consumer" (2022, 166 citations), is a landmark study that measures different types of artificial intelligence and their distinct effects on consumer emotions in service encounters, demonstrating that AI systems can evoke varied emotional responses much like humans do. Dr. Pantano also addresses critical societal issues in "Inclusive or exclusive?" (2022, 64 citations), which explores how retail technologies like interactive displays and self-service tills can reduce barriers for older consumers, promoting autonomous and satisfying shopping experiences. Her recent systematic review on humanlike service robots (2024, 22 citations) synthesizes 118 studies to establish a research agenda on how gendered robotic features bias consumer behavior. Through these contributions, Dr. Pantano has significantly advanced our understanding of technology’s role in creating more emotionally intelligent and inclusive service environments.