Wenzhen Zhang

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About

Dr. Wenzhen Zhang is a leading scholar at the intersection of service robotics, consumer behavior, and human-robot interaction. Her research primarily investigates how humanlike features in service robots—particularly gendered design elements—shape consumer perceptions, trust, and decision-making. In her landmark 2024 systematic literature review, "Humanlike Service Robots: A Systematic Literature Review and Research Agenda," Dr. Zhang synthesized 118 peer-reviewed studies to reveal how stereotypically feminine and masculine robot designs bias consumer behavior in frontline service encounters. This highly cited work (22 citations) has become a foundational resource for researchers and practitioners, establishing a clear research agenda for ethical and effective robot design. Dr. Zhang's contributions are pivotal in advancing our understanding of the social dynamics between humans and increasingly humanlike machines, offering critical insights for industries deploying service robots. Her work not only highlights the subtle biases embedded in technology but also provides a roadmap for creating more inclusive and effective robotic systems, solidifying her reputation as a key voice in this rapidly evolving field.