Charles Dennis
Papers
1
Total Citations
64
H-Index
1
About
Charles Dennis is a leading scholar in retail and consumer behavior, with a particular focus on how technology can enhance shopping experiences for vulnerable populations. His research primarily explores the intersection of retail technology, consumer psychology, and inclusivity, examining how digital innovations—such as interactive displays, self-service tills, and service robots—can reduce barriers for older shoppers. His most-cited work, "Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping" (2022, 64 citations), is a landmark study that challenges assumptions about age and technology adoption. Dennis demonstrates that when designed thoughtfully, retail technologies can empower older consumers, fostering autonomy and satisfaction rather than exclusion. This contribution has significant implications for both retail practice and public policy, highlighting the importance of age-inclusive design. Beyond this paper, his broader body of work has shaped understanding of how physical and digital retail environments can be optimized for diverse consumer groups. With a career spanning decades, Dennis has influenced generations of researchers and practitioners, making him a pivotal figure in the evolution of inclusive retail innovation.
Research Focus
Key Achievements
Top Papers
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