Rosy Boardman
Papers
1
Total Citations
64
H-Index
1
About
Dr. Rosy Boardman is a leading scholar in retail technology and consumer behavior, with a particular focus on inclusivity and accessibility. Her research explores how emerging in-store technologies—such as interactive displays, self-service tills, and service robots—can either empower or exclude different consumer groups. In her highly cited 2022 paper, “Inclusive or exclusive?” (64 citations), Boardman investigates the barriers older consumers face when shopping and demonstrates how thoughtfully designed retail technologies can restore autonomy and satisfaction to this often-overlooked demographic. This work has positioned her at the forefront of efforts to make retail more equitable, bridging the gap between technological innovation and human-centered design. Beyond this, Boardman’s broader contributions examine the intersection of digital fashion, omnichannel retail, and consumer psychology, earning her recognition as a thought leader in inclusive retail. Her research not only advances academic understanding but also provides actionable insights for retailers seeking to serve diverse aging populations. With a growing citation impact and a clear commitment to social good, Dr. Boardman’s work inspires both students and practitioners to rethink how technology can create truly inclusive shopping experiences.
Research Focus
Key Achievements
Top Papers
- 1