Papers
1
Total Citations
141
H-Index
1
About
Mengjiao Zhu is a leading voice at the intersection of artificial intelligence and consumer behavior, with a primary focus on how AI-driven stimuli reshape customer engagement and value co-creation. In her highly cited 2022 study (141 citations), Zhu investigates the nuanced ways AI interactions influence customer participation, revealing that customer ability readiness plays a critical moderating role in this dynamic. This work provides essential insights for businesses seeking to optimize AI interfaces for deeper, more collaborative consumer relationships. By bridging technology adoption theory with service-dominant logic, Zhu’s research offers a practical framework for understanding when and why AI prompts lead to meaningful co-creation versus passive consumption. Her contributions are particularly valuable for scholars and practitioners navigating the ethical and strategic deployment of AI in marketing and service design. Through rigorous empirical analysis, Zhu continues to shape conversations on responsible AI integration, making her a key figure in the evolving landscape of human-technology interaction.
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- 1