Papers
1
Total Citations
141
H-Index
1
About
Dr. Xiaopian Qu is a leading scholar at the intersection of artificial intelligence, customer engagement, and value co-creation. Her research primarily investigates how AI-driven stimuli influence consumer behavior and the mechanisms that enable collaborative value creation between firms and customers. In her most cited work, published in 2022 and garnering 141 citations, Dr. Qu examines the moderating role of customer ability readiness, revealing that a customer's preparedness to engage with AI technologies significantly shapes their interaction outcomes. This study, grounded in robust empirical analysis of 426 survey responses, offers critical insights for businesses deploying AI to foster deeper customer relationships. Dr. Qu's contributions are pivotal for understanding the psychological and behavioral dynamics of AI adoption in service contexts, providing a framework for designing more effective, customer-centric AI systems. Her work is widely referenced by scholars in marketing, information systems, and human-computer interaction, underscoring her influence in shaping contemporary discourse on technology-driven customer engagement.
Research Focus
Key Achievements
Top Papers
- 1