Fu-Sheng Tsai
Papers
1
Total Citations
7
H-Index
1
About
Dr. Fu-Sheng Tsai is a pioneering scholar at the intersection of service technology, consumer behavior, and hospitality innovation. His research primarily explores how individual characteristics and perceptions shape customer acceptance of emerging technologies, with a particular focus on robotic service agents in the hotel industry. Dr. Tsai’s most cited work, “I am served by a Robot!” (2024), introduces a novel framework by applying the Interactive Technology Acceptance Model (iTAM) to investigate how customers’ technological self-efficacy and perceived interactivity influence their willingness to embrace robotic hotel staff. This contribution has already garnered significant attention, accumulating 7 citations in its first year and establishing a foundation for future studies on human-robot interaction in service contexts. By bridging psychological antecedents with practical hospitality applications, Dr. Tsai’s research offers critical insights for hotel managers and technology developers seeking to optimize guest experiences with robotic services. His work stands out for its timely relevance in an era of rapid automation, making him a key voice in understanding the human factors that drive successful technology adoption in the service sector.
Research Focus
Key Achievements
Top Papers
- 1