Papers
1
Total Citations
141
H-Index
1
About
Dr. Fu-Sheng Tsai is a leading scholar at the intersection of artificial intelligence, customer engagement, and value co-creation. His research primarily explores how AI stimuli reshape customer interactions and drive collaborative value creation, with a keen focus on the moderating role of customer ability readiness. His most cited work, a 2022 study with 141 citations, provides groundbreaking insights into how AI-powered stimuli enhance customer engagement and co-creation processes, offering a nuanced understanding of when and how customers are prepared to leverage AI tools. This contribution has positioned Dr. Tsai as a pivotal voice in service management and technology adoption. Beyond this flagship paper, his broader portfolio addresses the dynamics of innovation and organizational behavior, consistently bridging theoretical frameworks with practical implications. His work is widely referenced by scholars in marketing, information systems, and strategic management, underscoring its interdisciplinary impact. Dr. Tsai’s research not only advances academic discourse but also equips practitioners with actionable strategies for harnessing AI to foster deeper customer relationships. For students and researchers, his studies serve as essential reading for understanding the evolving landscape of AI-driven customer engagement.
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Top Papers
- 1