Sladjana Cabrilo

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About

Sladjana Cabrilo is a leading researcher at the intersection of human capital, innovation, and technology adoption. Her work primarily explores how individual characteristics and perceptions shape the acceptance of emerging technologies, with a particular focus on service robots in hospitality. In her highly cited 2024 study, “I am served by a Robot!”, Cabrilo investigates the internal antecedents—such as technological self-efficacy and perceived interactivity—that drive customer acceptance of robotic hotel-service agents, extending the Interactive Technology Acceptance Model (iTAM) into new service contexts. This research has already garnered 7 citations, signaling its timely impact on the growing field of human-robot interaction. Beyond this, Cabrilo’s broader contributions include advancing understanding of how intangible assets like knowledge and innovation capabilities drive organizational performance. Her work is frequently referenced by scholars in management, tourism, and information systems, and she is recognized for bridging theoretical frameworks with practical implications for service automation. Cabrilo’s research continues to shape how businesses and researchers approach the integration of AI and robotics into customer-facing roles, making her a key voice in the digital transformation of the service economy.