Manpreet Kaur Riyat
Papers
1
Total Citations
2
H-Index
1
About
Manpreet Kaur Riyat is a rising scholar at the intersection of sustainable consumer behavior and artificial intelligence, with a primary focus on how younger generations interact with virtual influencers. Her most-cited work, published in 2025, pioneers an integrated theoretical framework combining value-belief-norm (VBN), artificial intelligence device use acceptance (AIDUA), and social service robot interaction trust (SSRIT) models to investigate youths’ willingness—and objections—to follow virtual influencers promoting sustainable consumption. This multi-framework approach represents a significant contribution to understanding the psychological and social mechanisms behind human-AI consumer relationships, particularly in the context of environmental advocacy. While her citation count is still growing, Riyat’s work is notable for its timely relevance as virtual influencers become increasingly prevalent in marketing and sustainability campaigns. Her research offers critical insights for scholars examining the ethical dimensions of AI-driven persuasion and for practitioners seeking to design effective, trustworthy virtual ambassadors for pro-environmental messaging. As a researcher bridging technology adoption and value-driven behavior, Riyat is poised to shape future discourse on responsible AI in consumer contexts.
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Top Papers
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