Sandeep Walia
Papers
1
Total Citations
2
H-Index
1
About
Sandeep Walia is a pioneering researcher at the intersection of sustainable consumer behavior and emerging digital technologies, with a particular focus on youth engagement and artificial intelligence. His most cited work, "Exploring youths’ willingness and objections to follow virtual influencers promoting sustainable consumption," integrates three major theoretical frameworks—value-belief-norm (VBN), artificial intelligence device use acceptance (AIDUA), and social service robot interaction trust (SSRIT)—to understand how young consumers respond to virtual influencers advocating for sustainability. This groundbreaking study, published in 2025 with 2 citations, represents a novel synthesis of psychological and technological models, offering critical insights into the barriers and motivators shaping Gen Z's acceptance of AI-driven sustainability messaging. Walia's research is notable for its interdisciplinary approach, bridging marketing, environmental psychology, and human-computer interaction. His work has immediate practical implications for brands and policymakers seeking to leverage virtual influencers for pro-environmental campaigns. By identifying key factors like trust, perceived usefulness, and personal values, Walia provides a roadmap for designing more effective digital sustainability interventions. His contributions are especially timely as virtual influencers become increasingly prevalent in social media marketing, making his research essential for scholars and practitioners navigating this rapidly evolving landscape.
Research Focus
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Top Papers
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