Laura Linturn
Papers
1
Total Citations
10
H-Index
1
About
Laura Linturn is a leading scholar at the intersection of digital transformation, organizational theory, and the sociology of technological expectations. Her research critically examines how organizations navigate and make sense of emerging technologies, with a particular focus on the performative effects of hype surrounding innovations like Robotic Process Automation (RPA). In her highly cited 2022 study, "Organizational adoption of Robotic Process Automation: managing the performativity of hype," Linturn provides a groundbreaking inductive multi-case analysis of how firms grapple with inflated expectations during technology adoption. This work, which has already garnered 10 citations, reveals that hype is not merely an external noise but a performative force that actively shapes adoption decisions, resource allocation, and implementation strategies within organizations. By bridging the gap between macro-level discourse on technological expectations and micro-level organizational practices, Linturn offers practitioners a nuanced framework for managing the tension between innovation enthusiasm and strategic reality. Her contributions are essential reading for scholars and managers alike, providing critical tools for navigating the complex social dynamics of digital adoption in an era of relentless technological promise.
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