Jeongsub Lim
Papers
2
Total Citations
119
H-Index
2
About
Jeongsub Lim is a leading scholar at the intersection of artificial intelligence, public opinion, and journalism. His research primarily explores how individuals and societies perceive and accept AI and robotics technologies, as well as how news organizations integrate AI into their workflows. Lim’s most influential work, a 2021 study published in *Behaviour & Information Technology*, uses multilevel SEM analysis on survey data from 28 European countries to identify key predictors of public acceptance of AI. This paper, with 114 citations, reveals that perceived threat of job loss and digital technology efficacy are critical individual-level factors shaping attitudes. In a more recent 2023 study, Lim investigates how news organizations and journalists understand AI, analyzing language databases to uncover how outlets like the Associated Press and *The New York Times* frame AI-related stories. His work provides essential insights for policymakers, technologists, and media professionals navigating the societal implications of AI. By bridging communication theory with empirical data, Lim has established himself as a key voice in understanding the human dimensions of technological change.
Research Focus
Key Achievements
Top Papers
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