Ibrahim Mohamad
Papers
1
Total Citations
13
H-Index
1
About
Driven by a passion for understanding how emerging technologies reshape human experiences, Ibrahim Mohamad has established himself as a leading voice in hospitality technology and service innovation. His research primarily explores the psychological and behavioral factors that drive consumer acceptance of robotics and artificial intelligence in service settings. Mohamad’s most influential work, “Robots at your service: Understanding hotel guest acceptance with meta-UTAUT investigation,” has already garnered 13 citations since its 2025 publication, reflecting its timely impact. In this seminal study, he masterfully integrates the Meta-UTAUT model with novel factors like anthropomorphism to reveal what truly convinces hotel guests to embrace robotic service. Beyond this, his broader contributions map the critical intersection of technology adoption and customer experience, offering actionable insights for both scholars and industry practitioners. Mohamad’s work is distinguished by its rigorous methodological approach and its ability to translate complex behavioral theories into practical frameworks, making him a key figure in the ongoing conversation about the future of automated hospitality.
Research Focus
Key Achievements
Top Papers
- 1