Max Robotics — Global Service Robot Directory + US Certification

About

Hyun-Woo Joung is a rising scholar at the forefront of hospitality and service technology research, with a focused expertise in consumer behavior toward autonomous delivery systems. His work critically examines the intersection of robotics, customer perceived value, and service satisfaction, particularly within the rapidly evolving food delivery robot service (FDRS) sector. Joung’s most influential contribution, "The impact of customer perceived value on customer satisfaction and loyalty toward the food delivery robot service" (2023, 35 citations), provides a foundational framework for understanding how value perceptions drive loyalty and word-of-mouth in this novel service context. Building on this, his 2025 study (20 citations) deepens the exploration by modeling the pathways from perceived value to behavioral intentions. Through these works, Joung has helped bridge a critical gap in the literature, offering actionable insights for industry practitioners and academics alike. His research is particularly notable for its timely relevance, as autonomous delivery robots expand across the USA, and for its rigorous application of value-based models to explain customer acceptance. Joung’s contributions are essential reading for anyone studying service innovation, robotics in hospitality, or consumer adoption of emerging technologies.