Chanmi Hong

University of Mississippi, Kyungsung University

Papers

Total Citations

H-Index

About

Chanmi Hong is a rising scholar in hospitality technology and consumer behavior, with a focused research agenda on the intersection of autonomous service robots and customer experience. Her work primarily explores how customers perceive and respond to emerging technologies in food service, particularly food delivery robots (FDRs). Hong’s most cited paper, “The impact of customer perceived value on customer satisfaction and loyalty toward the food delivery robot service” (2023, 35 citations), establishes a foundational model linking perceived value to satisfaction and loyalty in the context of FDRs—a rapidly expanding service innovation across the United States. Building on this, her 2025 study (20 citations) deepens the analysis by incorporating behavioral intentions and word-of-mouth, offering a comprehensive value-based framework. Together, these contributions provide critical insights for practitioners and researchers navigating the adoption of autonomous delivery systems. Hong’s work is notable for its timely relevance, as it addresses a gap in understanding customer psychology during the early commercialization of robot services. Her research is essential reading for scholars interested in service robotics, technology acceptance, and the future of hospitality.