Barbara Almanza

Papers

Total Citations

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About

Barbara Almanza is a leading scholar in hospitality and foodservice management, with a research focus on consumer behavior, service technology, and operational innovation in the restaurant industry. Her work critically examines the intersection of human and automated service, particularly in off-premise dining contexts. In her highly cited 2021 study, "Robot vs human: expectations, performances and gaps in off-premise restaurant service modes," she analyzes consumer expectations and performance gaps between human staff and food delivery robots, offering foundational insights into the adoption of robotics in foodservice. This paper, with 99 citations, underscores her influence in shaping the discourse on technology integration in hospitality. Almanza’s contributions extend to food safety, menu labeling, and sustainable practices, often bridging academic research with industry application. Her work has informed policy and operational strategies, earning her recognition as a thought leader in hospitality management. With a career marked by numerous publications and presentations, Almanza continues to guide students and practitioners in navigating the evolving landscape of foodservice, where technology and human experience converge.