Marketing science
相关论文数: 4
顶级研究者
最高引用论文
TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION
O. C. Ferrell, Linda Ferrell
引用数: 76 • 2020
Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis
Jyoti Thakur, Bijay Prasad Kushwaha
引用数: 64 • 2023
On the Potentials of Artificial Intelligence in Marketing – The Case of Robotic Process Automation
Jens K. Perret, Maya Heitkamp
引用数: 6 • 2021
Critical examination of academic marketing and service research’s philosophical foundation
Bård Tronvoll, Bo Edvardsson
引用数: 6 • 2023