Jyoti Thakur

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About

Dr. Jyoti Thakur is a leading scholar at the intersection of artificial intelligence and marketing, whose work has fundamentally reshaped how we understand the integration of advanced technologies into marketing research. Her most-cited paper, "Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis" (2023, 64 citations), provides a comprehensive, data-driven roadmap of the field, systematically mapping the evolution of AI applications in marketing and identifying critical future research trajectories. This seminal work has become an essential reference for researchers and practitioners alike, offering clarity in a rapidly transforming landscape where data analytics, decision sciences, and robotics are redefining traditional marketing principles. Dr. Thakur’s contributions extend beyond this paper, as she continues to explore how disruptive technologies reshape consumer behavior and strategic marketing frameworks. Her rigorous bibliometric approaches and forward-looking analyses have positioned her as a pivotal voice in guiding both academic inquiry and practical innovation, making her work indispensable for students and researchers navigating the AI-driven future of marketing.