Jochen Wirtz

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研究焦点

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代表论文

1. 1
   Brave new world: service robots in the frontline

   2,082 次引用 · 2018
2. 2
   Services Marketing: People, Technology, Strategy

   1,035 次引用 · 1984
3. 3
   Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?

   541 次引用 · 2020
4. 4
   AI in marketing, consumer research and psychology: A systematic literature review and research agenda

   540 次引用 · 2021
5. 5
   Service robots: Applying social exchange theory to better understand human–robot interactions

   290 次引用 · 2022
6. 6
   Corporate Digital Responsibility in Service Firms and Their Ecosystems

   253 次引用 · 2022
7. 7
   Service robots, agency and embarrassing service encounters

   200 次引用 · 2021
8. 8
   Organizational Ambidexterity: Cost-Effective Service Excellence, Service Robots, and Artificial Intelligence

   86 次引用 · 2019
9. 9
   Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses

   83 次引用 · 2023
10. 10
    Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence

    80 次引用 · 2023

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