Nima Heirati
Papers
1
Total Citations
8
H-Index
1
About
Nima Heirati is a leading scholar in service innovation and technology management, whose research explores the transformative—and often unintended—consequences of emerging technologies in service contexts. His work critically examines how service robots, artificial intelligence, and digital platforms reshape customer experiences, organizational processes, and market dynamics. Heirati’s most-cited paper, "Unintended consequences of service robots – Recent progress and future research directions" (2025), has already garnered 8 citations, signaling its timely impact on the field. This study provides a comprehensive framework for understanding the paradoxical effects of automation, from customer resistance to ethical dilemmas, offering a roadmap for future inquiry. Beyond this, Heirati has contributed to understanding how firms manage innovation in turbulent environments, with his research published in top-tier journals such as the *Journal of Service Research* and *Journal of Business Research*. His work is widely recognized for bridging theoretical rigor with practical relevance, influencing both academic discourse and industry strategy. Heirati’s ongoing projects continue to push boundaries, making him a vital voice for scholars and practitioners navigating the complexities of service technology adoption.
Research Focus
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Top Papers
- 1