Applications of Artificial Intelligence and Machine Learning‐Enabled Businesses

摘要

Developing intelligent business solutions, efficient in process implementation and effective in customer relationship management, has been well sought after since the advent of computing into businesses. After Artificial Intelligence, with its various branches, became one of the most major subject matters for study in the world, companies across all domains have been actively involved in the pursuit of assembling business processes that have the capability to adapt newer strategies based on dynamic and heavily analytical factors such as customer feedback, market dynamics, geographical forces, logistic issues, social trends, legal parameters – to name but a few. Indeed, such adaptability arises only from intelligent reasoning with AI. Machine Learning, a branch of AI, is being used learn in unsupervised environments; Deep Learning in adapting to potential future market changes using technologies based on human neurons; Natural Language Processing is helping machines interact with human clients tirelessly and automatically without the burden of reaction thereby increasing rapport. Robotics, Expert Systems and Fuzzy Logic, find their respective uses in tasks like automatic process implementation, automated disease diagnosis and prophylaxis, and automated handling of uncertainties in logistic processes. Newer and more promising uses of AI in businesses are being evolved regularly. All this remarkable progress was originally aimed at achieving the maximum goals and raising the standards in man's life. However, it is important to bring forth the issues that must be tackled while business strategising, in order to maximise AI's achievements and minimise its nullifying effects. Citing real-life and examples, we portray the various ways AI in businesses has improved and enhanced the society in general, yet some universal human values and some universally acknowledged human traits like intuition and instinct are slowly taking an exit route. This chapter shows how blind following of AI is leading to businesses going the “safe and trendy way” at the cost of genius. The examples try to show how the adverse effects of AI may be kept at bay while making business decisions. It is argued that in a properly designed environment, that is one in which the AI that is used is tuned in to benefit from human genius rather that to oppose it, AI will possibly emerge as the greatest gift of modern technology. It is, on the other hand, quite possible that AI that blunts the human effect and undermines the human effort, will prove to be the greatest technological scourge in human history.