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ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION

Sungwoo Choi, Stella X Liu, Choongbeom Choi

发表年份
2022
引用次数
40
访问权限
开放获取

关键词

PersonalityRobotService (business)AdvertisingService robotBusinessPsychologyBrand awarenessMarketingComputer science

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