OTHER
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION
Sungwoo Choi, Stella X Liu, Choongbeom Choi
- Year
- 2022
- Citations
- 40
- Access
- Open access
Keywords
PersonalityRobotService (business)AdvertisingService robotBusinessPsychologyBrand awarenessMarketingComputer science
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