Youngjin Yoo

Case Western Reserve University, University of Warwick

Papers

Total Citations

547

H-Index

About

Youngjin Yoo is a leading scholar whose work lies at the intersection of digitalization, globalization, and organizational complexity. His research fundamentally explores how the core characteristics of digital technology—reprogrammability, infrastructural elementality, and intangibility—are reshaping how firms create, deliver, and capture value. Yoo’s most-cited paper, “Digitalization and Globalization in a Turbulent World” (2021, 313 citations), examines the centrifugal and centripetal forces unleashed by these digital traits, offering a powerful framework for understanding modern business strategy in a volatile global landscape. He further extends this thinking in “Complexity and Information Systems Research in the Emerging Digital World” (2020, 234 citations), where he argues that global digital infrastructures, platforms, and algorithmic decision-making are fueling a new era of hyper-connectivity and complexity. Yoo’s major contribution lies in providing a coherent theoretical lens to make sense of this digital turbulence, moving beyond simple cause-and-effect to embrace the emergent, systemic nature of digital ecosystems. His work is essential reading for anyone seeking to understand the foundational logic of the digital economy and its profound implications for organizations and society.