YounJung Park

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About

YounJung Park is a rising scholar at the intersection of artificial intelligence, prosocial behavior, and digital communication. Her research primarily investigates how AI chatbots can be strategically designed to influence human decision-making in charitable contexts. Park’s major contributions include demonstrating that an AI chatbot’s expression of gratitude significantly increases users’ willingness to donate, mediated by enhanced feelings of self-efficacy and social worth—a finding published in her 2023 paper, which has already garnered 20 citations. She has also advanced understanding of the “legitimization of paltry favors effect” in chatbot-moderated fundraising, showing how small requests can be leveraged to boost donation rates. Her work bridges human-computer interaction and behavioral economics, offering practical insights for nonprofit organizations seeking to optimize AI-driven fundraising campaigns. With her innovative experiments and growing citation impact, Park is establishing herself as a key voice in the ethical and effective deployment of conversational agents for social good.