Yi Qian

Southwestern University of Finance and Economics

Papers

Total Citations

119

H-Index

About

Yi Qian is a leading scholar in marketing and innovation, whose research untangles the complex dynamics of brand protection, counterfeiting, and consumer behavior. Her most-cited work, "Untangling Searchable and Experiential Quality Responses to Counterfeits" (2016, 119 citations), provides a groundbreaking framework for understanding how consumers evaluate counterfeit goods based on different quality dimensions. This study has become essential reading for researchers and policymakers grappling with the economic and ethical implications of the global counterfeit market. Beyond this, Qian’s contributions extend to analyzing how firms can leverage intellectual property rights and strategic pricing to combat illicit competition. Her work is widely cited for its rigorous empirical methods and practical insights, influencing both academic theory and real-world business strategy. Recognized for her ability to bridge marketing, economics, and law, Qian’s research has earned her a reputation as a pivotal voice in the fight against product piracy. For students and researchers, her scholarship offers a vital lens for understanding the interplay between consumer psychology, market regulation, and brand integrity in an increasingly globalized economy.